Suite CRM Integration with Business Intelligence Tools — RT Dynamic

RT Dynamic
4 min readJul 16, 2021


Suite CRM integration with business intelligence (BI) tools can aid users in developing their companies into high-growth businesses. Company data needs to be given the attention that it deserves in order for the company to reach new heights. In order to form successful Suite CRM integrations, one must learn about business intelligence tools.

Business Intelligence and Suite CRM Platform

A business intelligence dashboard includes all the necessary data that is related to processes and business practices. It also helps in the analysis of information and creating awareness. Hence, a business intelligence tool gives users access to all the information of the company. A business can therefore make a more sound decision because they have gained a better understanding of their functionality.

Other than business intelligence, there are other tools that help organizations on a daily basis such as Suite CRM. Suite CRM is a platform that is used to gather all customer data. It utilizes the process of customization and integration to gain a deeper insight into customer interactions and behavior. This data gathered through Suite CRM proves to be very useful for the sales and marketing departments. It helps them devise business strategies to more accurately target their audience with more personalized communication.

Suite CRM integration with business intelligence further enhances its ability to gather information.

Suite CRM Integration with Business Intelligence Tools

Business intelligence tools that have been developed over time include:

  • Spreadsheets
  • Online Analytical Processing
  • Data Warehousing
  • Dashboards
  • Data Mining

There are certain default tools that are available in the Suite CRM store. These tools have restrictions and limitations and in some cases do not meet the users’ needs. Businesses can therefore employ third-party business intelligence tools like SAS, Jaspersoft, Dundas, and GoodData.

Suite CRM allows the integration of these tools. When information from these BI tools combines with customer data from Suite CRM, businesses gain an advantageous help with overall growth.

Benefits of Suite CRM Integration with Business Intelligence

Suite CRM integration with business intelligence tools can help you gain access to various beneficial information. This helps in making more profitable decisions. However, there is much more than this that users can derive from this Suite CRM integration.

Tracking the company’s growth is one of the most prominent features of the BI tool. Data comparison can be done with past achievements, forecasts, and budgets to evaluate the growth process better. Users can make the right decisions at the right time with the help of the useful data that has been gathered.

Business intelligence holds the ability to analyze your competitors. This allows you to make decisions in the future and stay wary of any mishaps that can occur, thereby giving an added advantage. Thus, the business intelligence and Suite CRM integration can give your company the edge it needs to stay ahead of its competitors.

Business intelligence along with Suite CRM provides valuable information regarding the growth of your business. This gives your business the potential to better utilize its resources and further enhance its abilities. Businesses can learn about their strengths and weaknesses to advance their ability to perform. This not only saves time but increases profit.

Suite CRM integration with business intelligence tools provides users with useful reports to various departments. This helps with better management of KPIs, STEEPLE, SWOT, and market analysis. Suite CRM integration with business intelligence tools allows organizations to make more profitable and actionable decisions because of the information that is available to them in reports or charts.

Using business intelligence tools with Suite CRM allows an organization to reach its full potential through profitable decisions. This integration gives a better insight into market conditions, consumer needs, and demands. Businesses can now focus more on potential leads and convert them into sales. The insights from reports and charts also allow them to manage their investment and cut costs where required. This increases profits and generates more revenues.

Over to You

You can see the benefits and features of Suite CRM integration with business intelligence tools. The business intelligence software allows you to capture the crucial insights of the market and the consumers. Combined with Suite CRM, these insights can lead to generating and closing qualified leads, as well as maintaining customers. Stay up to date with this fruitful integration.
RT Dynamic is an Official SuiteCRM Expert firm. It is proficient in the provision of services such as SuiteCRM Migration, Integration, and Support. Get in touch by filling out the Contact form. We will be glad to assist you!

Originally published at on July 16, 2021.